The Company Website as an Asset

Posted on Apr 01, 2014

In the realm of asset management, it’s natural for a company to focus on its physical assets—those tangible things of value that are central to the business’ operational success. However, in the 21st century, we’re finding that many of the most valuable assets held by a typical company are increasingly likely to be intangible. Specifically, much of the IT and Internet technology employed by modern companies is a tremendously important asset. Along those lines, companies keen to overhaul their set of assets are wise to give plenty of attention to their less tangible assets as well. Streamlining a website by chartering the services of an SEO company in Auckland is an excellent example of this.

To begin, let’s look at the key processes involved in asset management:

  • Operating assets
  • Maintaining assets
  • Upgrading assets
  • Disposing of assets

Obviously, all of the above apply directly to physical assets. However, it’s not difficult to apply them to digital assets either. For example, the software platforms, websites, social media profiles and other less-than-physical assets owned by a company need to be operated in order to be successful. Beyond that, they require regular maintenance to ensure they are operating efficiently and meeting benchmarks. Connecting the concept of upgrades to digital platforms is no problem at all, as virtually all of us have experience upgrading software. Finally, disposal of outdated programs, routines and digital strategies has to be periodically considered in the hopes of remaining relevant.

One of the most important digital assets a business can have in this day and age is their own tailored media content. Paramount Video Productions know how to make eye catching & engaging videos that your business can use to gain a wider audience, an asset well worth protecting.

The Website as an Asset

Indeed, the website is arguably a company’s most important intangible asset. This digital tool serves as an information portal as well as a sales channel. However, the website is also one of the most-often mismanaged assets in the company portfolio. Far too many businesses are falling short of their potential—both in terms of sales and engagement—simply because they have channelled too little time and energy into their websites.

If you are in the process of reviewing the company’s assets and are eager to find areas where you could be achieving more without actually expanding the company’s assets portfolio, begin with the website. Schedule a consultation with an SEO company in Auckland to perform an audit of your site. Firms like this will be able to identify key search terms that your target customers will use to find your company online.

They will then follow up by implementing new systems, algorithms and protocol that will advance your company website through the relevant search engine rankings. There is a lot more to the process than simply building links and publishing content, as well. Agencies that help their clients manage their digital assets are also going to create new and improved social media profiles that can be leveraged to boost engagement, disseminate information and respond to queries.

When your digital assets are really working together in harmony, the results can be incredible. However, getting there is a highly technical process, and it’s not a task that most companies are equipped to carry out on their own. Consultation is essential.

Here are some links you can refer to.